For this family-owned winery with deep roots in Santa Margarita, we changed the name from Shell Creek Vineyards to Avenales Ranch, which fully encompasses all they do.
These labels bring a modern twist to the ranch’s history, the seal a reference to cattle weigh scales.
Each bottle features a different flower found on the ranch, which is known for its beautiful superbloom each year.
With the addition of spot varnish and embossing, the label pops off the shelf and has a tactile feel.
